Demystifying Backlinks: Strategies for Building Authority with Matt Harrison

In this weeks Not Another Marketing Podcast I’m chatting with Matt Harrison, Vice President of Global Operations at Next Net Media, who sheds light on the evolving landscape of backlinks in SEO.

We talk about the significance of backlinks today, contrasting outdated strategies with modern, effective approaches. Matt emphasises the importance of niche-relevant backlinks and quality content over quantity, discussing strategies like guest posting and link insertions. He also touches on the role of competition analysis and the impact of content optimisation for achieving better rankings.

Connect with Matt

LinkedIn
https://www.linkedin.com/in/matt-harrison-6480536/

Facebook
https://www.facebook.com/Authoritybuildersco/

Website
https://authority.builders/