Training in MailChimp & Email Marketing. Learn new skills and get the most out of Mailchimp.

New! Added a section on how to create Mailchimp surveys so you can learn more about your audience and auto-tag your lists. Also, how to use Ai ChatGPT to brainstorm ideas, write drafts and research content.

All my sessions are private and I try to tailor them to your business and the way you manage your lists. This is not public training where you’re in a room with strangers from different industries. We can focus on what matters to you.

The full training course focuses on the four core sections within MailChimp: Lists/Audiences, Templates, Campaigns and Reports.

We’ll spend time looking at list/audience management, email copywriting, A/B testing and tagging/segmentation. The day finishes off with a session on tracking and reporting results.

I also include a few advanced topics including a section on Integrations and Automations and I’ll walk through the setup of an automated drip campaign.

The training also includes a good look at the new Mailchimp journey builder where you can create advanced email automations.

Ecommerce Email Marketing – If you run an online store this session will be delivered slightly differently to help you use Mailchimp to segment your purchase history and automate emails for more sales and better conversion rates.

At the end of the training, you’ll be able to put the techniques learnt into practice and increase open rates, click through’s and get the most out of Mailchimp.

Learn the following on this Email Marketing & Mailchimp Training course

Is Email Marketing Still Worthwhile?

A look at the reasons why email marketing is still a very powerful tool that can drive results. We’ll also look at a few different types of email templates.

Setting Things Up & Making A Plan

We’ll spend some time defining goals & putting together a plan.

GDPR Help For Mailchimp and Email Marketing

A section devoted to the dreaded GDPR! We’ll look at how to collect data safely using Mailchimp including topics on double opt-in and subscriber preferences.

Building Your List

Learn how to entice the right customers onto your mailing list. We’ll look at a number of techniques that can improve sign up rates.

Mailchimp Audience Management

An in-depth look at how to manage audiences within MailChimp. This includes importing, exporting and archiving lists and a section on managing custom data within MailChimp. For Ecommerce stores learn how to connect your shopping cart with Mailchimp.

Customising Sign Up Forms, Autoresponders And Notifications

Learn how to make sure the web pages your visitors go to during the signup process are branded and contain your own text. You’ll also find out how to customise your thank you emails and sign up forms.

Segmenting & Tagging Your Mailing List

Are you sending the same email to everyone? Learn how to segment your list so you can target customers with the appropriate email. If you run an online store learn how to recommend products based on purchase history and price.

Creating Mailchimp Surveys

Learn how to create poweful surveys and send them to your subscribers. Discover more information about the folks on your mailing list, auto-tag your audience based on survey responses and then target these segments with emails.

Email Copywriting

We’ll look at Subject Lines, From names and the main body of the email learning ways to improve click through’s and open rates. This section includes lots of examples of great email marketing.

Using Ai ChatGPT in your email campaigns

A very interactive look at how to use generative text from ChatGPT to come up with subject line ideas, content drafts and research copy for your campaigns. Its a great tool for ideas and we’ll dig into it.

Creating Templates

Learn how using templates can save time & ensure all your emails are mobile friendly. We’ll also look at some must have sections like social media follows & contact information.

Creating Campaigns & A/B Testing

An in-depth look at the email editing features. We’ll also walk through the various options available when creating campaigns & learn how to schedule them for later. Includes introduction to A/B testing.

Automation

A good look at the various email automation features within MailChimp and how to use them effectively including how to set up drip campaigns and I’ll demo Mailchimps journey builder. For Ecommerce store owners this section includes how to send abandoned cart reminders, first purchase emails.

Measuring & Tracking Results

Learn how to connect Google Analytics to your email campaign to track click through’s and results. For ecommerce stores discover how to track sales from your email campaigns.

Reporting & Measuring Results

A look at how to use MailChimps in-built reporting system to track the effectiveness of campaigns. We’ll also look at how to track campaigns in Google Analytics.