The first thing I’ll mention is to quickly nip over and have a look at another post I did about not calling your blog a blog as what we are creating in the 21st century is much more than a page of text and images.
A blog is now a base station for your content or a knowledge centre for your clients.
A question I get asked all the time is whether it’s worth putting in all the time and effort creating and writing for a blog, let’s face it, we have so many other things to do. I always say yes but only if you can spare the time to post at least once a week with some decent, worthwhile content.
So why should you blog for your business?
It’s Good For Your Search Rankings & Customers
We can’t possible say everything about our products or services on one page, it would be a monster, totally confuse our customers and be about a mile long on a mobile phones. This is where a blog really comes into its own, it gives you a chance to say more about what you do.
The questions that customers ask you in person are probably being asked online as well so your blog is the perfect place to be able to go in-depth and answer these questions. I’m doing it right now.
Have a brainstorming session and come up with 20 questions that get asked about your products then look at turning 10 of these into a blog post. If you’re planning on posting once a week you’ll Instantly have almost 3 months worth of ideas.
Once you started writing this in-depth content the search engines will find it and rank it so hopefully when prospective clients are searching for answers and information they will find your post.
Why Should I Post On A Regular Basis
The worst thing you can do is start a blog and then stop or only post every few months. If this is all you can manage then I’d advise you not to have a blog at all.
However, this doesn’t mean you have to knock out 2 or 3 posts per day. Regular can mean once a week or fortnight, just be consistent.
The caveat to all of this is that, generally speaking, and as long as your content is good quality, the more you post the more traffic you will get.
Hubspot recently did some research that looked at the correlation of the number of posts to leads generated and the consensus was that more posts means better leads but you really must have decent quality content on your site.
Conclusion
The days of ‘knocking out a quick blog post’ are gone. You need to be offering some solid help, advice and information that will be of use to others.
Show your readers how to use your products or services. Go in depth and say the things you can’t say on your product landing pages. Also try to entertain from time to time so write about staff, charity events and amusing things that take place around the office.
If you’re consistent with your blog you’ll build up a bank of knowledge that the search engines will rank and your readers will love.
If you’d like some Blogging For Business Training then get in touch or say hello on Twitter or Facebook.