Not Another Marketing Blog

OK, so you have a podcast that’s really popular with thousands of listeners and you want to start making some money out of it. There are lots of options! Do you get a sponsor? Do you play radio style ads? Do you sell native ad reads?The third choice is getting more...

Do you use a backup recorder? I mean something else other than what you normally record your podcast on? I do and there’s a big reason why!As the story goes… a long, long time ago when reel to reel tape players were used in radio studios, I was interviewing Tony...

One of the most popular podcast formats is ‘The Interview’. My own podcast is based on interviews. They tend to be fairly easy to produce, OK to edit and lets face it you don’t have to say too much, let the guest do the talking. I’m all for that! But, a good interview...

Do you have a personal pre-recording routine? What do you do before hitting that record button? I don’t mean the practical stuff like checking mic levels or figuring out if there’s space on the SD card (I’ve forgotten to do that). I mean your personal routine. The...

If you’re podcasting from home the last thing you want is a neighbour starting to mow the lawn or trim a hedge just as you hit record, this happened to me the other week. If you’re podcasting from an office you don’t want Dave from accounts barging in to tell you...

When I was 12 I used to be a mad fan of a certain band, I’m not going to mention their name but I used to have pictures of them on my bedroom wall and I bought all their records (this was the 80s). I even saved up Saturday job money and bought exotic Japanese imports...

Have you ever been relaxing to your favourite podcast when suddenly out of the blue a loud ‘P’ or a giant laugh scares the life out of you and all the wildlife within a 5 mile radius?? It’s happened to me and it can really put you off a podcast and if it happens a lot...

In the book Outliers, Malcolm Gladwell popularised the thinking that it takes over 10,000 hours of doing something to become world class at it. The Beatles performed live in Hamburg, Germany over 1,200 times from 1960 to 1964, amassing more than 10,000 hours of...

Welcome to Streamfeeders. I’ve been planning this newsletter for quite a while so I’m really excited to finally launch it and hopefully the insight and advice it offers will help you create a better podcast. Podcasting is really popular and audio, in my opinion is the...