Not Another Marketing Blog

Editing a podcast can be a laborious and time-consuming exercise, it's not that difficult, it just takes time. One of the questions I get asked a lot during podcast training sessions is, what do you edit out? What should you keep? So here's a quick list of what I try...

Becoming a podcast guest can be a great experience and it can really help your personal brand or business. In fact, it can help you on many levels.As podcasting becomes more popular, lots of folks are looking to be podcast guests. CEOs, thought leaders, authors and...

Every podcast should have a ULP or Unique Listening Point but with literally millions of podcasts out there it can be difficult to create something new and shiny. Having a unique listening point doesn't mean you have to come up with a brand-new concept or format of...

I recently recorded a quick YouTube tutorial on how to make a podcast cover using online graphics tool Canva and I kind of discovered during the recording that there are only two types of podcast cover. The one with people and the one without peopleThere are two...

Everyone has a crutch! My is "So..." at the beginning of an interview question. It gets on my nerves and I try and edit as many out as I can. What's your crutch?What is a crutch? It's a word, a saying or a little grunt that you always use just before speaking. It...

So last week I replied to a podcaster who was asking for guests. I filled the requirements and fired off an email with my one sheet, head shot and intro blurb. Included in the reply I got back was “Have you listened to any episodes of my podcast?”. I answered...

The ‘Interview Podcast’ is one of the most popular formats. They tend to be fairly easy to set up, record and edit, plus audiences tend to like them. A bit of interviewing advice I was given years ago was to STFU! I’ve always remembered this and hopefully when you...

Podcast show notes can sometimes come as an afterthought but they really are an important part of your podcast. One of the reasons they can be a pain to write is that they are time consuming, especially when having to reformat the text for different applications like...

Ofcom, which is the UK’s broadcasting regulator have just released their Media Nations report which contains some really interesting podcast stats. This report comes out each year and brings lots of insight into how folks are watching TV, listening to radio &...