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This is a fascinating chat with Amanda Thornberg, president of COMMB (Canadian Out-of-Home Marketing & Measurement Bureau). We’re delving into the world of Out-of-Home (OOH) advertising.
Amanda explains the power and potential of this often-overlooked medium. Discussing everything from billboards to sophisticated 3D displays, Amanda provides insights into how OOH integrates with other advertising forms, the strengths of OOH in targeting and analysing audience data, and the challenges of measuring campaign success.
Even more interesting, she reveals surprising facts about Gen Z’s trust in traditional media like OOH over purely digital advertising. A must-watch for marketers!