I’m Jon Tromans
Email Marketing/Mailchimp, Podcasting, Marketing Automation, WordPress & Evernote Training
Private sessions in house & remote. London, Birmingham, Manchester, Cardiff, UK Wide.
Private Training
All my training sessions are private, in-house or remote. 1-2-1 and team training available, where possible I try to tailor sessions to your industry.
Not Another Marketing Podcast
All the latest episodes of my popular marketing podcast. Interviews with top marketing experts.
‘Just want to say a massive thank you for today. Think the full team have learnt so much more than they expected coming into the session. It is great to take part in training that you come away excited to put the different ideas it into action. I also really appreciate the time you took to focus on our companies set up especially.’ – Victoria
Who is my training for?
All my sessions are designed for marketers, agencies, freelancers and small business owners who are looking to up-skill their marketing knowledge.
I’m always happy to come to your office but remote training is also available.
Training Sessions
Email Marketing & Mailchimp
Take your email marketing & Mailchimp skills to the next level.
Course outline
- Is email marketing still worthwhile?
- Why MailChimp?
- Setting goals & making a plan
- Mailchimp list management
- Tagging, groups & organising
- Customising sign up forms
- Segmenting your mailing list
- Email copywriting
- Creating templates
- A/B testing
- Measuring the results
- Email marketing automation
Podcasting Training
Learn how to produce, present, record & edit a podcast.
Course outline
- An introduction to podcasting
- Podcast hosting & RSS feeds
- Producing a podcast
- Equipment and tools
- Presenting and interviewing techniques
- Podcast editing
- Mastering and publishing
- Marketing your podcast
WordPress Training
Learn how to manage your WordPress website with ease.
Course outline
- WordPress explained. What is it?
- The difference between Pages and Posts
- Categories and Tags
- Creating pages & posts
- The WordPress content editor
- Autosave and revision functionality
- Creating & editing navigation menus
- Managing WordPress Widgets
- Using the WordPress theme customiser
- Adding and updating WordPpress Plugin
- How to backup your WordPress website
- Updating Themes & the WordPress installation
Marketing Automation
Learn how to automate customer journeys & increase engagement.
Course outline
- What is Marketing Automation?
- Understanding how different apps connect
- Planning a customer journey
- Dynamic tagging
- Triggers, Decisions & Actions
- Testing and monitoring an automation
- Save time by automating your business process
Evernote Training
Learn to use Evernote like a Pro. Get organised. Become productive.
Course outline
- How can Evernote make me more productive?
- Notebooks, Stacks, Spaces, Notes & Tags
- Formatting notes & setting reminders
- Evernote Tasks
- Process and workflow management
- Advanced collection & storage techniques
- Retrieving your information using search
- Evernote Home & Calendar
- Sharing within your team and externally
- Automating your business process
SEO for Marketers
Understand the fundamentals of search engine optimisation.
Course outline
- Understanding search engines & what is SEO
- Titles, descriptions & tags
- What Google wants from your website
- Researching keywords and phrases
- A non-technical look at Google’s Core Web Vitals
- Creating search and user-friendly content
- Links and link building
- Local SEO & Google Business Profile
- Advanced SEO techniques
- Using Google Search Console
